At White Rose Direct, we’re delighted to be your authorised UK dealer for SG, short for Sanspareils Greenlands – a name that has been synonymous with cricket excellence since 1931. Founded by the Anand brothers in Sialkot (now in Pakistan) and later re-established in Meerut, India in 1950, SG has grown into one of the world’s largest cricket equipment manufacturers.
SG excels in producing a full suite of cricket gear—from top-grade English and Kashmir willow bats to hand-stitched leather balls, protective equipment, footwear, apparel, and accessories. Its legendary cricket balls have been the standard in India’s Test and domestic cricket since 1994, featuring a pronounced seam that ensures durable swing and grip in subcontinental conditions
Whether you’re selecting your first willow bat or competing at county level, SG’s blend of heritage, technology, and star endorsements ensures quality you can trust. Discover the full SG range at White Rose Direct—where cricket tradition meets modern performance.