New Balance, founded in 1906 in Boston, has grown into a global sportswear powerhouse renowned for exceptional footwear, apparel, and performance gear. Although their cricket division is relatively new—entering the market around 2012 with high-performance spikes and sheets—they’ve quickly gained respect for quality and innovation
In 2017, New Balance became the Official Kit Supplier to the England and Wales Cricket Board (ECB), covering all England teams across formats and disability cricket—a partnership that underscores their dedication to the sport at every level.
New Balance Cricket combines elite-level endorsement, thoughtful engineering, and comprehensive product lines. At White Rose Direct, we bring this dynamic brand to UK cricketers—whether you’re preparing for county selection, improving personal records, or equipping junior players. Explore our New Balance collection and elevate your game with gear both trusted and endorsed at the highest level.