At White Rose Direct, we’re delighted to be your authorised UK dealer for Gray Nicolls, the quintessential English cricket brand with a legacy stretching back to 1855. Born from the union of H.J. Gray & Sons and L.J. Nicolls in the early 1940s, Gray Nicolls has been crafting world class cricket bats, gloves, pads, balls, teamwear and footwear from its home in Robertsbridge, East Sussex.
Heritage & Innovation
Gray Nicolls revolutionised the game with the iconic Scoop bat in 1974, marrying traditional craftsmanship with modern performance. The brand still hand crafts English willow bats, overseeing every step—from ethically grown willow through to final shaping—to ensure supreme balance, pickup and rebound .
Trusted by the Best
Elite players like Alastair Cook, Kane Williamson and Aaron Finch have trusted Gray Nicolls on the international stage. They also supply teamwear and kit to professional county sides including Northamptonshire CCC, Durham CCC and Wiltshire’s talent pathways—evidence of their commitment from grassroots to the highest level.
Ethical & Environmental Commitment
Gray Nicolls operates as a family-owned business dedicated to ethical sourcing, sustainable willow cultivation and eco friendly packaging—a nod to modern environmental standards.
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Why Choose Gray Nicolls at White Rose Direct?
• Unmatched legacy – Over 165 years of heritage in cricket gear manufacturing.
• World-class innovation – Pioneers of the Scoop design; continuously improving bat performance.
• Elite pedigree – Used by top international players and county pros.
• Complete gear range – Bats, protection, balls, clothing and footwear—all from one trusted brand.
• UK-based authenticity – Stocked locally, shipped quickly across the UK from our East Sussex hub.
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Whether you’re chasing four off the last ball or just starting out on the field, Gray Nicolls gear from White Rose Direct delivers tradition, performance, and reliability. Would you like to highlight specific bat models—like the Classic Select, Tempesta Series or Alpha Gen—next?