At White Rose Direct, we are proud to be an authorised UK dealer for Gunn & Moore (GM), a brand synonymous with English cricket excellence since 1885. Founded by England Test batsman William Gunn and businessman Thomas James Moore, GM has been at the forefront of cricket equipment innovation for over 135 years .
Heritage and Craftsmanship
GM’s legacy is built on a commitment to quality and innovation. The brand’s factory in Colwick, Nottinghamshire, is renowned for producing cricket bats crafted from premium English willow. Utilizing their proprietary DXM (Direct eXtreme Manufacturing) technology, GM ensures precision and consistency in every bat, blending traditional craftsmanship with cutting-edge technology .
Trusted by Professionals
GM’s reputation for quality has attracted endorsements from some of the world’s leading cricketers. Current players such as Ben Stokes, Dawid Malan, and Ross Taylor, along with legends like Steve Waugh and Michael Vaughan, have trusted GM equipment throughout their careers .