At White Rose Direct, we’re thrilled to serve as your authorised UK dealer for DSC Cricket, also known as Delux Sports Company—a powerhouse in cricket gear hailing from Punjab, India. With roots reaching back to the early 1980s crafting bats for international brands, DSC launched its own label and adopted the fitting motto “Fearless”, embodying the spirit of cricketers who rise to every challenge.
A family-led operation staffed by master bat-makers and artisans, DSC is celebrated for premium English and Kashmir willow bats, meticulously handcrafted in Meerut and Batala. Their extensive range now boasts not only bats but also helmets, shoes, gloves, pads, kitbags, and accessories—designed as a comprehensive cricket solutio .
Top-tier players like David Warner, Usman Khawaja, David Miller, Ash Gardner, Alex Hales and Rahul Chahar proudly endorse DSC gear—testament to its elite. Whether it’s the power-packed Krunch, the lightweight Xlite, or the uniquely balanced Spliit, DSC’s “Fearless Range” caters to every playing style and level.
Why choose DSC at White Rose Direct?
• Craftsmanship you can trust – over four decades of expert bat making tradition.
• Hand picked willow quality – sourced and shaped for optimum performance.
• Complete gear ecosystem – everything from protective helmets to stylish kitbags.
• Professional pedigree – gear trusted by international stars.
• Global reach, UK delivery – available here in Britain with fast shipping.
From weekend club fixtures to county contests, DSC equips you to play not just well, but fearlessly. Explore the full range at White Rose Direct and take your game to new heights with a brand built on passion, precision, and fearless cricket.
Fortress Cricket
At White Rose Direct, we’re excited to be your UK-authorised dealer for Fortress Cricket, a brand celebrated for delivering high-quality cricket equipment tailored to players, clubs, and schools across the country. Part of the Net World Sports family, Fortress focuses on all levels of the game—from grassroots packs to professional-grade match kit.
Launched with a commitment to performance and reliability, Fortress offers a comprehensive range of products:
• Cricket matting, nets, and ground equipment for efficient training and facility maintenance
• Batting gear and matchday essentials such as bats, pads, gloves, abdo guards, helmets, and wheelie duffle bags—bundled in convenient player kits like the Original 100 and 200 series
• Leather cricket balls crafted to MCC match regulations, ideal for club and county-level play
• Team clothing, including anti-bacterial, quick-dry shirts and customised whites, alongside accessories to complete the look
Fortress sets itself apart through its dedication to rigorous development, durable materials, and on-field quality.