At White Rose Direct, we’re thrilled to offer Asics Cricket, the cricket-specific division of ASICS—an internationally revered sportswear brand founded in Kobe, Japan in 1949 under the original name Onitsuka Tiger, later rebranded in 1977 with its iconic Latin motto “anima sana in corpore sano”—“a sound mind in a sound body”.
Asics made strategic inroads into cricket as the official kit supplier to Cricket Australia in 2011, stepping away from golf and turf footwear to deliver high-quality performance wear to elite cricketers . Although ASICS is primarily renowned for its running shoes, it has consistently channelled its expertise in cushioning (GEL), mid-foot support (DUOMAX), and shock absorption into a growing range of cricket shoes ideal for batting, bowling, and fielding.
The Asics cricket footwear range—including standout models like the GEL-Gully, GEL-200 Not Out, GEL-Peake, Strike Rate FF, and 350 Not Out FF—offers modern support technologies: Gel cushioning, FlyteFoam midsoles, PU plates, TRUSSTIC stability units, and durable outsoles designed for grip and agility across wicket types Aswani Sports+9Aswani Sports+9devoncountysports.com+9. These models are well-regarded not only for performance but also comfort—particularly among players with wider feet, as noted in club discussions Aswani Sports+15Reddit+15Reddit+15.
At White Rose Direct, we pride ourselves on bringing UK cricketers the latest Asics innovations: footwear built to elevate footwork, protect against impact, and enhance confidence on the field. With Asics, you play every inning in a sound body.