about us


about us


Born in the heart of Yorkshire, White Rose Direct Limited has derived from an enthusiastic cricketing family. With the sole purpose of making cricket equipment accessible for everyone. We’re a family company, with the hope of building the world’s largest online cricket store. We are making cricket equipment affordable and accessible for all. A go-to site for cricketing equipment such as cricket bats, cricket balls, cricket protection, training, and coaching aids, White Rose Direct Limited was established in the summer of 2020, boasting a huge range of cricketing brands such as Gunn & Moore, Masuri, Shrey, CA, SS, SG, MB Malik, Adidas and our own brand WR.

From Limited Edition Cricket Bats used by Ben Stokes for an accomplished Premier League Cricketer. To a first cricket set for the young cricketer in your life. Our Online Cricket Store and illustrious brands have something for everyone.

As an up-and-coming retailer in the sports world. We strive to offer the best experience we can for our customers. By offering advice on what bat suits a customer’s technique or what cricket shoes suit a particular bowling style. We believe in doing what’s right for our customers which are epitomised in our core values.

In 2024 our new Store Manager James Perkins came on board, he offers over 15 years experience in the Cricket equipment industry having worked for GM, Newbery and H4L. James will be able to assist with all your buying needs aswell as any bat repairs, making or knocking in.

why us

Core Values


Cricket is engraved in our blood. We want to transfer our energy, love, and passion for the game to our customers. Also, ensuring we grow customers’ love of the game through the services we provide


With members of our business has played the sport at the highest level. We conduct ourselves in the way we would expect to be treated ourselves, with honesty and integrity.


We will always respect the customer’s decision, whether that is to take or neglect our advice, or to choose us or another retailer. We’ll always strive to get the best possible outcome for them.


We take responsibility for the services we provide. Also, we ensure to be available to provide our expertise with you after your purchase. Moreover, we want to know when you’ve scored your first 100 with that fresh blade, or taken your first 5er with those new wheels!
Reason To

shop with White Rose Direct


Shop safely with the peace of mind that your details are safe and secure.


Order today and have your order the next day with our rapid next-day delivery option.


We stock brands that are used and endorsed by the world’s best cricketers such as England captain Jos Butler, England’s Diamond Ben Stokes and India’s stylish all-rounder Hardik Pandya to name a few.


Sign up and keep and join the White Rose Direct Members Club to ensure you’re in touch with the latest discounts and offers.


With staff that have played the game at various levels. We know the game and are not only here to sell you high-quality products but to offer a world-class service whilst giving you the advice to suit your requirements

Got a question?

Email us at hello@whiterosedirect.com or call 01274 317288 / +447376046932


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