Gunn & Moore Prima 404 Cricket Bat

SKU: 000134008001 Brand: ,

Original price was: £123.99.Current price is: £99.99.

19% OFF – Save £24.00

Out of stock

Out of stock

  • SHORTENED L540 BLADE DESIGN FOR DYNAMIC SWEETSPOT
  • HANDLE LENGTH 310mm
  • +F4.5 FACE PROFILE
  • POWERARC BOW FACE PROFILE
  • SUBSTANTIAL EDGES THE LENGTH OF THE BLADE
  • LOW SWELL POSITION FOR FRONT FOOT POWER PLAY
  • CONCAVED BACK PROFILE ENHANCES PICK-UP
  • Seasoned bleached Grade 3 English Willow
  • Knot marks with some stain/speck
  • Fitted with treble spring cane handle
  • GM NOW! & ToeTek™ finish fitted as standard

Featuring the lowest swell position in the GM range, the Prima L540 DXM is designed to maximise value for shots off the front foot. The low swell position and meaty toe are balanced with a shortened blade length and concavity through the back of the profile to ensure an excellent pick-up is maintained despite the powerful profile. Accentuated with a distinct bow and substantial edges along the length of the bat, this powerful profile packs a punch.

The Prima features a white Pro-Lite grip, which is GM’s lightest ever grip and ensures a balance between grip and feel.

Made in England from Prime English Willow.

Return & Warranty Policy

At White Rose Direct Limited, we want you to be fully satisfied with your purchase. However, we understand that sometimes things don’t go as planned. Whether your gear doesn’t meet your expectations, you’ve had a change of mind, or circumstances have changed — we’ve got you covered.

Returns Made Easy
If you wish to return an item, please follow these simple steps: Ensure the product is unused, unopened, and in its original packaging, with all tags, seals, and labels intact, just as you received it. Returns must be made within 28 days of the dispatch date. Include proof of purchase, your name, address, contact number or email, and a brief note explaining the reason for return. Return the item via recorded delivery – the customer is responsible for return postage and handling charges. Important: Any faulty or incorrect items must be reported to us within 3 days of receipt.

Delivery Charges on Returns
We offer free delivery on orders over £150. However, if a return or cancellation causes your final total to drop below £150, the original delivery charge will be deducted from your refund. Items refused at delivery will not be eligible for a delivery refund.

Non-Returnable Items
Used products cannot be refunded or exchanged. Personalised cricket gear (e.g., custom bats, shirts with names) can only be returned if faulty. Personal care or hygiene items (e.g., athletic supports, gloves) are non-returnable due to hygiene reasons. If a returned item is found to have been used or not in its original condition, it will be sent back to you, and delivery charges will apply.

Warranty & Repairs
Most cricket equipment comes with a manufacturer’s warranty. If something goes wrong during the warranty period, you’re entitled to a repair, not a replacement. Repairs are handled directly by the manufacturer. We’ll assist by coordinating with them on your behalf. Items must be securely packaged in a cardboard box, similar to how they were originally delivered. If you don’t have suitable packaging, you may arrange to drop the item off at our store/warehouse. Contact our support team to schedule an appointment.

Please note: we do not offer replacement items during the repair process.

Courier Delays
Once an item has left our warehouse and is in the hands of the courier, any delivery delays are out of our control. In such cases, we kindly ask customers to contact the courier directly using the tracking information provided.

If you have any questions or concerns about a return, exchange, or warranty issue, feel free to contact our customer service team – we’re always happy to help!

Address
White Rose Direct Limited
3 Hardaker Street,
Bradford, BD8 8EP
info@whiterosedirect.com
01274 317288
0737604932

Description

Featuring the lowest swell position in the GM range, the Prima L540 DXM is designed to maximise value for shots off the front foot. The low swell position and meaty toe are balanced with a shortened blade length and concavity through the back of the profile to ensure an excellent pick-up is maintained despite the powerful profile. Accentuated with a distinct bow and substantial edges along the length of the bat, this powerful profile packs a punch.

The Prima features a white Pro-Lite grip, which is GM’s lightest ever grip and ensures a balance between grip and feel.

Made in England from Prime English Willow.

Customer Reviews